A Real Estate Agent Can Sell Anywhere Not Just One Area

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Learn why it’s totally fine to get a real estate agent that doesn’t specialize in selling homes in your prospective location. This will help you find the right person to work with.

Often, buyers contact real estate agents from the neighbourhood where they want to live. They prefer someone familiar with the place. What they don’t realize is that there are more important considerations when finding a person to work with, like experience, marketing methods, and negotiation skills. 

They’re Licensed to Sell Anywhere in the Province

Agents often specialize in buying and selling properties in a specific community, but they’re licensed to operate anywhere in the town or province where they live. They’re trained to find houses for sale in their area through a pre-licensing course offered by the local real estate association. They’re also equipped with strong marketing skills and well-educated on appraising a home’s value to match their client’s needs. 

In cases where they aren’t able to handle a customer’s requirements, they’ll always refer the buyer to a more knowledgeable agent. It’s part of a broker’s fiduciary responsibility or their legal obligation to act in the best interest of their client.

All Agents Have Superior Negotiating Skills

There are a few professions in this world that train people to be negotiation sharks: lawyers, mediators, union representatives, and – you’ve guessed it – real estate agents. It’s their responsibility to get the lowest price for your next home or any property you want to buy.    

Regardless of their area of expertise, experienced agents know what negotiating strategies normally work. And, most of them have tried and tested techniques of their own. However, brokers also have to adapt quickly to changing market dynamics. Sometimes, they need to play the right bargaining chips carefully to get the best deals.


They’re Well-Educated About Market Value

Agents are well-trained to put a price on a piece of real estate based on its condition, location, amenities, and the competition. They also compare the home to recently sold ones nearby. So, it doesn’t matter if your broker specializes in a specific neighbourhood or not. They’re capable of assessing the value of a property the minute they walk through its door.

When you hire an agent, they should be able to give you a Comparative Market Analysis or CMA. It’s a simpler form of a professional appraisal. This document outlines the estimated market value of the property and your broker’s reason for giving such an evaluation. This helps your party propose a buying price to the owner of the house.

Agents Know Where to Look

If a client wants a property with a purple room, seasoned agents know where to find it. After all, it’s their job to learn about the housing market, regardless if they specialize in selling homes from one community. Local brokerage members have a shared database called the Multiple Listing Service, or MLS, in which they can find residences that match the client’s requirements.

Though houses are available for viewing on the internet, it’s still better to consult a broker. They’re aware of every property’s features and potential problems that don’t show up online, so they’re more likely to find a match than a real estate website. 

Hire an agent because of their experience, marketing methods, and negotiation skills – not by the neighbourhood where they specialize in selling homes. They’ll surely get the job done no matter where the listing is and won’t turn away good business just because it’s far.

Get in touch with David Merenda at Merenda Real Estate Group today and check houses for sale in Toronto. Their highly qualified agents are always available and ready to work with you in finding your dream home.

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